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Pirkka’s posterous

Small stories and opinions on digital life

As everything new makes us dumber how come we're still alive?

By now the arguments are familiar: Facebook is ruining our social relationships; Google is making us dumber; texting is destroying the English language as we know it. We're facing a crisis, one that could very well corrode the way humans have communicated since we first evolved from apes. What we need, so say these proud Luddites, is to turn our backs on technology and embrace not the keyboard, but the pencil.

Such sentiments, in the opinion of Dennis Baron, are nostalgic, uninformed hogwash. A professor of English and linguistics at the University of Illinois at Urbana-Champaign, Baron seeks to provide the historical context that is often missing from debates about the way technology is transforming our lives in his new book, "A Better Pencil." His thesis is clear: Every communication advancement throughout human history, from the pencil to the typewriter to writing itself, has been met with fear, skepticism and a longing for the medium that's been displaced.

So Plato opposed writing, because it makes us dumber, "no need to remember things." Thoreau didn't like telegraph, because the speed doesn't actually help as people don't really have anything to say to each other. Morse disliked telephone as the discussions just vanish into air.

What I find fascinating is that this same story of new forms of communication melting our brain continues all the time, in bigger and smaller circles. Just think about internet: the same thinking applies here.

Blogs melt our brains, because all they offer is uninformated opinions that we can't separate from so called facts. This is the story that proud Luddites also known as journalists love to tell us.

Facebook really makes us all dumb. Even the most avid bloggers opposed (and some still do) this social networking site, as it only allows very shallow communication. What is point of telling other what you are doing right at this moment? It's unnecessary information that just adds up to information clutter.

Microblogging must be the worst brain melter of all. Short messages and constant sharing of links is pseudo communication, not adding up to anything nor even really building network! Total waste of time!

I can easily find both the Luddite and front-row admirer of new technology in me.

When opposing something new and thinking myself that it melts our brains, maybe I'm just scared because I don't get the fascination of it. I just fear that everyone else is getting smarter!

Thanks to @raesmaa for reading tip!

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Posted September 27, 2009 by Pirkka Aunola 
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Digital cleaning up, and how I try to balance between Twitter and Google Reader

During the last months I just suddenly realized that Twitter had turned into my RSS reader. My Google Reader was filled with plenty of news feeds that I hardly ever read. I decided my Google Reader and Twitter needed some restructuring.

In Google Reader I did some major cleaning up. I dropped all the news feeds, and moved them to Twitter. I want it to be my pulse of the outside world, the hub where I follow people and news that truly matter in the business I am in, internet and media.

Twitter is my collaborative filter, that works thanks for all the great people I follow. I also did plenty of grouping of feeds in TweetDeck, and now the people and news feed are separeted in a way that makes more sense to me.

But at the same time I feel that in the busy world of today I need to dig deeper into other fields and ideas that I don't face daily. I want Google Reader to become a center for inspiration, a place for content that allows me to take a break from the continuous pulse of the world. Most of the feeds that I left to my reader are actually outside the business I'm in.

I arranged the remaining feeds into two major categories: Something to think about and Inspiration. The first consists of thoughtful writings by many people around the globe, whereas the latter is more visual: videos, photos, advertising, fashion etc. I want to challenge myself to find something fresh, that is not already re-tweeted hundreds of times.

Will it work? I don't know, but I will give it a try.

I'd also be happy to get more ideas of thought provocing people and sites that I should add to my Something to think about -list. Here you can see what I'm reading at the moment.

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Posted September 20, 2009 by Pirkka Aunola 
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How about putting an Unknown facts -box beside your traditional Fact box?

To that end, transparency would be a core element of our journalism. One example of many: Every print article would have an accompanying box called “Things We Don’t Know” — a list of questions our journalists couldn’t answer in their reporting. TV and radio stories would mention the key unknowns. Whatever the medium, the organization’s website would include an invitation to the audience to help fill in the holes, which exist in every story.

Journalism nowadays tries to create an illusion. Stories are put together so that they create a feeling of being in control, that they cover every important side to the story.

That's not of course true, and that's why I love the idea Dan Gillmore. Instead of just fact boxes we should have unknown facts -boxes. These are the things we don't know yet, maybe you could help us with them.

And that would make sense, because it's true. No article or story can cover all the things, so why not say it out loud?

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Posted September 16, 2009 by Pirkka Aunola 
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Newspapers are turning into tv companies, but will they allow tv companies turn into something new?

The England football team's next World Cup qualifying game against the Ukraine could be streamed live on national newspapers' websites on a pay-per-view basis, with a potential audience of more than 20 million internet users - the first time a match of such magnitude has been broadcast exclusively over the internet.

Kentaro, the sports rights company, which owns the rights to England's away qualifier in the Ukraine on 10 October, is understood to have held talks with all UK national newspaper publishers except the Financial Times about the landmark online content deal.

All the media is finally starting to melt into one, online. Text, photo, video, audio, multimedia - just choose which ever means fits your purpose the best.

In Sweden the biggest newspaper companies have already for ages been big on online television. They're not just into short clip tv, as they also produce longer shows and even show sports events online.

I am positive that it's going to happen soon here in Finland too. My guess is that www.iltasanomat.fi, www.iltalehti.fi and www.hs.fi will soon also announce their first deals of sports online television coverage on some important sporting events.

We shouldn't really talking about newspapers online, we're talking about media companies taking web seriously. Not just trying to protect the old, but also creating new.

But while newspapers are trying to find new ways of delivering their content, they at the same time hit hard on broadcasters saying that at least the public broadcasters shouldn't be allowed to do the same.

I think that each media company that wants to flourish also in the future have to look for new possibilities online. Traditional newspapers have to be able to become online television companies, but tv companies have to be able to expand their horizon too.

Why should public broadcasters be any different?

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Posted September 12, 2009 by Pirkka Aunola 
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Don't just mass forward your links, target them too. Even just once a day!

Yes, I know that Facebook and other social networking platforms change the posting paradigm and render practices like forwarding a digital anachronism. Perhaps. The real issue here is not the act of forwarding or receiving forwards but the challenge of creative customization. To the extent that posting something on a Wall or a stream or a blog is undifferentiated "broadcasting" rather than a one-to-one exchange, something important is missing.

I love checking my friends' shared links in Facebook and stream in Twitter at least couple times of day. It is like jumping into collective stream of interesting topics right now - there are so many things I would have missed without my friends' activity.

But I do love it even more when someone posts a link right on my Facebook profile. I have to agree with Michael Schrage: these direct posts and forwards are special. They're not posts directed at everyone, they're just for me.

I think we all should think beyond mass forwarding of links, maybe even just once during a day. Don't just forward a link to everyone, but think which ones of your friends could find this topic interesting.

Post it straight on their Facebook profile, send it @them in Twitter and send it to your friend's Delicious inbox. Don't just broadcast, remember to narrowcast too!

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Posted September 9, 2009 by Pirkka Aunola 
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Organizations Should Leverage Social Sciences to Place Next-Gen Tech Jobs

A digital lifestyle expert may also assist or stand in for their clients in their Web endeavors — defining target digital profiles, building out a digital image or personal brand — as well as helping wired users achieve the digital status they aspire to. As such, key roles will include digital persona consultants and personal brand advisers.

The Gartner talk puts it into fancy words and startegic marketing talk, but I just understood that this is pretty much what I am working on right now.

Trying to help people to know what and how they can achieve in web and social media, to which sphere they ought to jump in and how to not just achieve digital status, but working relationship between communities and us at Finnish Broadcasting Company.

But one thing I am sure about: Many of our journalists wouldn't buy this stuff if I came in and said that I am digital persona consultant!

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Posted September 8, 2009 by Pirkka Aunola 
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Lehdet pistävät hynttyyt yhteen virtuaalitoimituksilla

Kahdeksan maakuntalehteä on päättänyt tänään yhteisen ulkomaantoimituksen perustamisesta. Yhteistyöllä haetaan tehokkuutta ja kustannussäästöjä.

Uudessa toimituksessa on neljä toimittajaa. Toimittajat ovat Kalevasta, Keskisuomalaisesta, Turun Sanomista ja Etelä-Suomen Sanomista. He tekevät uutiset omissa toimituksissaan.

- Keskisuomalaisen ulkomaanuutiset on jo muutaman päivän ajan tehty tällä virtuaalitoimituksella. Tämä on uudenlainen toimintamalli, eikä se aiheuta henkilöstömuutoksia Keskisuomalaisessa, kertoo lehden päätoimittaja Pekka Mervola.

Mervolan mukaan Keskisuomalaisen ulkomaantoimitukseen oli muutenkin jäämässä vain yksi vakituinen toimittaja, joten yhteistoimitusmalli tuli lehdelle luontevasti.

Ulkomaan uutisten yhteistyössä ovat mukana myös Savon Sanomat ja Karjalainen. Ensi vuonna mukaan liittyvät Ilkka ja Pohjalainen.

via yle.fi

Jäin vain miettimään, että perustetaanko tässä siis varjo-organisaatiota STT:lle, jonka omistajia nämäkin lehdet ovat?

Virtuaalitoimituksen logiikka on kyllä hyvä, mutta kehityksen suunta on jännää varsinkin siksi, että jo tällä hetkellä näillä lehdillä on virtuaalitoimitus Helsingin Albertinkadulla, josta ulkomaan uutisia tulee kaikkien käyttöön.

Elämme mielenkiintoisia aikoja.

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Posted September 8, 2009 by Pirkka Aunola 
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Thinking through roles might help to overcome fear of social media

Social media is vast, there are plenty of tools and services you can use, but for what? There are people who enjoy just jumping in and experimenting everything themselves, but that doesn't suit everyone. The beginners in social media can get overwhelmed by the size of this topic: you could do almost anything, and that's why many end up doing nothing.

In order to scale whole thing down we have learned that to get new people into social media sphere we have to start small. Just by telling people that you don't have to know all the tools, and you don't have to sign in to every single new service we have noticed that the heavy burdens comes off their backs.

As a tool of helping people we are trying to define a set of roles that people can take in social media as a first step. How could social media help your work and our company? What kind of a role would suit yourself best? What kind of a social media identity would you be happy with?

Thinking from a role perspective has seemed to work so far. Yesterday an avid MMORPG player told me that the role thinking really helps to deal with a fear of social media taking all their work time:

It's like in MMORPG, you don't play all the roles, but can concentrate on special set of skills. Like someone has to be tank, the person who leads the group right where the action is. Tank has to take all the hits and be prepared for worse, and you can't fight without one.

Businessweek has listed social media roles (Messenger, Spokesperson, Supporter, Salesperson, Guardian), but I think the list is too marketing-centric. We have so far added to our list Specialist, Processor, Collector, Socializer, Follower (on which all the others build on), Host (close to community manager function), Developer, Activator and Tank, thanks to our WoW'er.*

Different roles are needed in different departments and professions, and they all demand different skills, using different tools and often presence in different social media spheres. For us more familiar with social media taking multiple roles in different services comes easy - many of you can't probably even distinguish your roles as you use social media - but for others they might help to overcome fear of starting.

* We are working on our list, but I promised to publish it for you all to read and comment after a short while!

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Posted September 4, 2009 by Pirkka Aunola 
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Wikipedia as a male type of collaboration doesn't surprise me at all

Women are consummate content creators online. From technology mavens like Google’s Marissa Mayer to influential mommy bloggers, and even YouTube (YouTube) stars like iJustine, females have played a significant role in shaping web trends.

That’s why we’re slightly surprised by a revealing study conducted by the Wikimedia Foundation. Their research found that only 13% of Wikipedia (Wikipedia) contributors are women.

Wikipedia and whole wiki type of a collaboration is working side-by-side, concentrating on topic at hand.

I remember from my studies that women tend to prefer conversation face-to-face, while men like to socialize side-by-side, doing things together.*

So maybe it's not strange after all that Wikipedia is a male thing!

*I really can't recall whose theory or idea this is, have to try to google that!

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Posted September 2, 2009 by Pirkka Aunola 
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Twitter now more popular than MySpace in UK, and maybe even in Finland

Reading the latest figures from Hitwise it seems clear that Fox Interactive / News Corporation owned MySpace is losing ground badly in the UK. Paidcontent.org has compared MySpace with Twitter and reports that these two social media sites are nowadays tied when measuring visits. Twitter has grown impressively during the latest year.

That could also be a case here in Finland. The only possible comparable figures from Alexa indicate that in their figures Twitter has also passed MySpace. Twitter even tops Oikotie!

Of course the figures from Alexa are far from being The Official Truth, but I'd take this at least as some kind of indication. Is Twitter becoming mainstream even up here in the north?

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Posted September 1, 2009 by Pirkka Aunola 
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