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Pirkka’s posterous

Small stories and opinions on digital life

What is fair use in the internet era?

I have a problem with a concept of fair use that the mainstream media loves to bring up every now and then.

They (or us as I also work for MSM) especially love to say that bloggers just steal their stories, and come up with nothing original. AP says that even linking to their stories with the original headline is not fair use, and media companies have fought against search companies for ages.

Well, let me see some examples of the fair use status quo - it took just two minutes for me to find these.

  • Daily Mirror tells that Victoria Beckham replaces Paula Abdul, and Finnish Helsingin Sanomat just translates (and shortens) it.
  • Independent points out that people turn to classical music during recession, and Finnish Broadcasting Company YLE translates it as their news.
  • Ashton and Demi's plane makes an emergency landing, they tweet it and People magazine makes a story that Finnish Ilta-Sanomat publishes pretty much just translated.

So all this is fair use in practice.

It seems that it's OK to translate, to quote and steal, if you're from a media company and you do it from another media company. It's like If you scratch my back, you can scratch my back sometimes later.

And for mainstream media the use of all the original material they find from Twitter, blogs and other social media sites produced by celebrities and ordinary people seems most definately to be fair use. They can use anything they find on internet as their material, but the same fair use shouldn't apply to individuals?

I just don't get this.

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Posted August 7, 2009 by Pirkka Aunola 
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You're happy therefore you're not really thinking?

Today is the day many people have been waiting for. Madonna is finally giving a concert in Finland, and at least 85 000 people seem to be happy about that.

As people are getting ready for the concert - listening to old records, thinking of what to wear and organizing pre-concert events - they're getting so excited that it really shows. Facebook status messages are flooded with Madonna related content.

So what do people do? Someone writes a happy Madonna message to which some people answer straight away with negative comments. "I couldn't care less!"

Why is it that so many people have to kill other people's enjoyment right away, as if it was somehow enjoyment taken away from them? It feels as if enthusiasm and happiness was being naïve, while being negative and rejective is somehow a sign of intellectuality.

I think therefore I can't be happy? You're happy therefore you're not really thinking?

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Posted August 6, 2009 by Pirkka Aunola 
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Internet video watchers get back on their couches, sort of.

Among those who have watched television shows and movies online, 23% have taken the next step to connect their computer to their TV screen to watch online video from the comfort of their couch. Online men are almost twice as likely to rearrange the living room in this regard; 29% of male viewers who watch TV and movies online have connected their computer to the television screen, compared with just 16% of online women.

So the internet is finally getting to the living room couch. I only wish the computers and television would work more easily together, with my poor technological skills I have tried to connect them, but haven't succeed so far... Which cables do I need and why don't they connect wireless?

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Posted July 30, 2009 by Pirkka Aunola 
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Paid vs. not paid messages - are they really all that different?

Should a blogger or a tweeter tell when he's writing about a product he got for free? Of course he should.

But should a blogger or a tweeter tell that he has for a long time bought himself the products he is writing about? I think he most definately should.

I know this may sound a bit odd, but I have been thinking lately that the latter doesn't necessarily make the online consumer messages any more independent or reliable than so called PR stunts, give aways or promotion deals aimed at bloggers.

If one has invested plenty of own money or time into some product, he doesn't want to be proved to have purchased a wrong product. It's not a paid message he is writing, but a message with which he wants to prove other people that he has made a right choice himself.

We stand up online for products we have bought ourselves, and I am most positive that our messages aren't actually any more reliable than most of the paid messages. We bring up mostly the positive things, because with them we can prove ourselves and others that we are right (and have been right for ages).

It's not paid advertising or PR, but for some reason I think it gets very close to that.

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Posted July 28, 2009 by Pirkka Aunola 
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Sneaker confession

There are two kind of snekear people. The other ones want their snekears always shiny and white. They have to look as if they were brand new. Then there are people who want dirt and bruises of life to be seen in their sneakers.

I bought myself a new pair yesterday, and I realized I belong to the latter group. I wish they'd get dirty soon.

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Posted July 25, 2009 by Pirkka Aunola 
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Are different ideas and ideologies a threat to us?

During summer vacation there's time to think. So far I have only come up with big questions, not answers or solutions to them.

  • Why do we often take different ideas and ideologies as if they were threatening our own way of thinking?
  • Why does it seems like we want a world with just one truth, the one we find most suitable? If someone else doesn't think the way we do, why do we try to convert he to think the way we do?
  • Why is it so hard to accept different ideas, and the fact that they might work better for other people than me?

I think that we are every now and then so defensive just because we are so scared that our own way of thinking turns out to be wrong. We take life as something that is either or, you're either wrong or right as if there was nothing in between them.

I wonder if someone could help me to find some points of view to these small questions. :-D

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Posted July 9, 2009 by Pirkka Aunola 
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The Case of the Missing Journalists

He did not deny the Private Eye story but said he thought it was hypocritical of a magazine that uses many pseudonyms and that it ignored the fact that this is 'standard industry practice'. It was not, he suggested, a big deal - and was done more than anything for 'design reasons', because it looked odd to have an article without a byline (though the majority of BBC news online articles are published without bylines, and lots of the Express online is not bylined).

For years Kaarina Mäkelä signed all the letters coming from the Finnish Reader's Digest, and everyone knew she's not for real.

You may call me naïve, but I have always thought that a journalist signing his or her story would exist for real, but that seems not to be case at least in Britain.

Of course it is much easier to steal someone else's text when not doing it officially yourself, but I just wonder if this is also industry practice in Finland.

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Posted July 6, 2009 by Pirkka Aunola 
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Entäs jos kiinnittäisimme huomion suomalaisiin?

Pakko ottaa kantaa HS:n YLE-kampanjoinnin tulistuttamana näin keskellä kesälomaakin. Keskustelussa tuntuu unohtuvan se, että kenelle näitä sisältöjä oikein tehdään ja miksi.

Nykyisen hallintoneuvoston ongelma on ainakin Helsingin Sanomien mukaan se, että se ajaa Yleisradion etua. Siksi Helsingin Sanomat näyttää ajavan uutta valvontaelintä, jonka tulisi ottaa huomioon myös kaupallisen median kilpailukyky.

Minulla olisi radikaali ehdotus. Entäs jos uusi valvontaelin ottaisi ensisijaisesti huomioon ne, jotka mediamaksua maksavat? Jos valvontaelin pyrkisikin ensisijaisesti varmistamaan, että YLEn sisällöt ja toiminta aidosti auttaa yksilöiden ja yhteisöjen äänen parempaa esilletuloa, että YLE palvelisi suomalaisia paremmin?

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Posted July 4, 2009 by Pirkka Aunola 
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Why does summer vacation love Twitter?

I have always hundreds of posts and articles waiting to be read in my RSS reader.

In Twitter there are none. I just dip into stream, where yesterdays
tweets are long gone. It's refreshing and forgiving, especially during
a summer vacation!

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Posted June 29, 2009 by Pirkka Aunola 
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Blogging vs. life streaming - life streaming for me, please!

Of course, I don’t need to mention that many of the top 100 blogs all look like mainstream media, with a team of writers, photographers, and editors.

I have always thought that hard-core blogging makes you all of a sudden feel like a publisher. You start to feel the heavy burden put on you: I need to publish regularly, and my blog writings have to come with good insights and fresh thinking.

There's absolutely nothing wrong with that. I admire people who can continue doing that for years, taking good care of their audience and building their own personal online brand.

For me it became too much. I couldn't get good ideas daily, not even weekly. Blogging wasn't feeling as fun as it used to, because I was trying to act like a mainstream media.

I decided to switch into life streaming to bring back the fun in this. I don't want to be mainstream media or do personal online branding all the time, I want to be me!

I hope that I will get good insights every now and then, but that doesn't happen all the time. I feel that life streaming allows me to be more free, combining bits and pieces, not always in a classical article mode.

I am most positive that there's space for both blogging and life streaming. There's no need to put them against each other, as at least for me they serve different purposes: Life streaming is more about liquid, on-going conversations and blogging about analysis.

http://www.web-strategist.com/blog/2009/06/26/is-blogging-evolving-away-from-blogging/#

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Posted June 28, 2009 by Pirkka Aunola 
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