This is blog of Pirkka Aunola

Of course, I don’t need to mention that many of the top 100 blogs all look like mainstream media, with a team of writers, photographers, and editors.

I have always thought that hard-core blogging makes you all of a sudden feel like a publisher. You start to feel the heavy burden put on you: I need to publish regularly, and my blog writings have to come with good insights and fresh thinking.

There's absolutely nothing wrong with that. I admire people who can continue doing that for years, taking good care of their audience and building their own personal online brand.

For me it became too much. I couldn't get good ideas daily, not even weekly. Blogging wasn't feeling as fun as it used to, because I was trying to act like a mainstream media.

I decided to switch into life streaming to bring back the fun in this. I don't want to be mainstream media or do personal online branding all the time, I want to be me!

I hope that I will get good insights every now and then, but that doesn't happen all the time. I feel that life streaming allows me to be more free, combining bits and pieces, not always in a classical article mode.

I am most positive that there's space for both blogging and life streaming. There's no need to put them against each other, as at least for me they serve different purposes: Life streaming is more about liquid, on-going conversations and blogging about analysis.

http://www.web-strategist.com/blog/2009/06/26/is-blogging-evolving-away-from-blogging/#